Trusted: Worthy of trust or confidence. Facilitation: Act of assisting or making easier the progress of something.
Trusted meaning the sales professionals is allowed into the Buyer's mental space (ie; I trust you enough to tell you...)
Facilitation meaning the sales professional facilitates (ie; makes easier) the progression (ie; from A to B) in the Buying Decision (Will I Buy?) and/or the Purchase Decision (What Will I Buy?). Facilitation requires that you understand what the process looks like (ie; attention, recognition, interest, etc.), where the Buyer is in that process and how to get them from where they are to where they want to be.